All big brands invest in people with the help of advertising. They had already cooperated before. Brands have become media channels for people. Sometimes people trust brands more than simple media channels, because brand marketing adapts to people's opinion and tries to win their wallets.
I understood we could find people there, because in addition to help it was important to tell all people about this huge problem.
We also decided to create a media platform. My strategy was to organise special projects with brands, which included elements of performance such as exhibitions, photoshoots, online lectures, flash-mobs, etc. with brands and invited their target audience.
We have built an ecosystem where women, who suffered from domestic violence, could get help from psychologists and employers, but besides they were involved in the agenda and help each other themselves.
We were finding brands’ customers who would appeal to our topic. We organised some interactive activities which could bring up this problem for discussion.